Summer sales have no universal dates either: where the law regulates the sales, they usually begin in late June or early July. Many shops without fixed rules start reducing their summer collections in June.
Exact dates are set by the retailers (and for official sales in some countries by law) and can shift from year to year.
Shops that usually take part
Set a price alert for products from these shops and get an email as soon as the price drops.
- Nike
- SHEIN
- John Lewis
- Next
- Marks & Spencer
- ASOS
- Nordstrom
- Adidas
- Zara
- H&M
- Zalando
- Decathlon
- JD Sports
- Uniqlo
- New Balance
- Puma
- Under Armour
- GAP
- Anthropologie
- Urban Outfitters
- Free People
- Patagonia
- The North Face
- Columbia
- Converse
- Reebok
- ASICS
- Brooks
- Vans
- Crocs
and 26 more
How to get the best deals
Add your favourite summer pieces to SaleAlarm in June – you'll know immediately when they're reduced.
Swimwear and sandals sell out quickly once reduced. Act fast when the email arrives.
Sports and outdoor gear for the summer season is often reduced at the same time as fashion.
Compare the brand's shop with retailers – the same item is often reduced at different times.
Frequently asked questions
When does the summer sale 2027 start?
Many shops start reducing their summer collections in June. Where the sales are regulated by law, they usually begin in late June or early July and last a few weeks.
Which shops take part in the summer sale?
Above all fashion and sports shops, for example Nike, SHEIN, John Lewis, Next, Marks & Spencer, ASOS.
Is it worth waiting for further reductions?
If your size is still widely available, often yes – many items are reduced a second time. Your price alert tells you about every drop.