The North Face Price Tracker

The North Face started in San Francisco in the 1960s, when Douglas and Susie Tompkins opened a shop for climbing and camping gear; its logo is inspired by Half Dome in Yosemite. VF Corporation bought the brand in 2000, and it moved its headquarters to Denver in 2020. The range runs from Summit Series mountaineering gear to the Nuptse puffer, long a streetwear staple. US shoppers buy at thenorthface.com; UK customers have a separate UK store with prices in pounds.

In the US, the free XPLR Pass loyalty programme turns purchases into points that convert into rewards. The North Face Renewed takes back worn gear, which is inspected, washed and repaired before being resold for less than new. In the UK, reduced items turn up in the sale section of the site and in outlet stores, such as the one at Bicester Village in Oxfordshire.

Many of the brand's best-known styles – the Nuptse jacket, the Denali fleece, the Borealis backpack – come in a long list of colours, and these rarely go on sale at the same time. A popular colourway can stay at full price or sell out while a less common one is reduced. Set your alert on the exact colour and size you want, so you hear about a drop on that page before your size is gone.