Black Friday 2026
Black Friday falls on the Friday after US Thanksgiving and has long been one of the biggest shopping days of the year far beyond the US. Many shops stretch it into a whole "Black Week", and the following Monday – Cyber Monday – brings more online deals, especially on electronics.
The discounts can be large, but not every Black Friday price is a bargain: some prices are raised beforehand or were already lower a few weeks earlier. If you track the products you want in advance, you know the normal price and can tell a real deal from a marketing one.
Exact dates are set by the retailers (and for official sales in some countries by law) and can shift from year to year.
Shops that usually take part
Set a price alert for products from these shops and get an email as soon as the price drops.
- Amazon
- Walmart
- eBay
- Target
- Best Buy
- Costco
- Argos
- Currys
- Apple Store
- Home Depot
- Etsy
- Wayfair
- Lowe's
- Macy's
- IKEA
- Nike
- Sephora
- Temu
- SHEIN
- AliExpress
- John Lewis
- Marks & Spencer
- ASOS
- Nordstrom
- Adidas
- H&M
- Zalando
- Decathlon
- Samsung
- Newegg
and 83 more
How to get the best deals
Add the products you want to SaleAlarm at the start of November – that way you know the normal price before the deals begin.
Many shops start days before Black Friday. Your price alert tells you as soon as the price drops, whenever that is.
Compare the same product in several shops: Black Friday prices for identical items often differ considerably.
Check the final price including shipping and, for orders from abroad, import taxes before you buy.
Frequently asked questions
When is Black Friday 2026?
Black Friday 2026 is on Friday, 27 November 2026, Cyber Monday on Monday, 30 November 2026. Many shops start their promotions several days earlier.
Which shops take part in Black Friday?
Almost all large online shops take part, for example Amazon, Walmart, eBay, Target, Best Buy, Costco. On SaleAlarm you can set a price alert for products from any of them.
Are Black Friday deals really cheaper?
Not always. Some prices were already lower in the weeks before. Tracking a product in advance shows you whether the Black Friday price is a genuine reduction.