Singles Day 2026
Singles Day on 11 November started as an unofficial holiday among Chinese students and was turned into the world's largest online shopping event by Alibaba in 2009. Today it is AliExpress' biggest day of the year – and many other online shops join in with their own 11.11 promotions.
Singles Day comes about two weeks before Black Friday. That makes it a good first opportunity to buy Christmas gifts at reduced prices – and a useful test: if you track a product on 11.11, you'll know whether the Black Friday price is really lower afterwards.
Exact dates are set by the retailers (and for official sales in some countries by law) and can shift from year to year.
How to get the best deals
Set your price alerts at the end of October so you know the normal price before 11.11.
Compare the Singles Day price with the Black Friday price two weeks later – sometimes Singles Day is cheaper.
At AliExpress, coupons are often only applied in the basket. Look at the final price, not just the product page.
Many 11.11 deals are only valid for one day. An instant email gives you a head start.
Frequently asked questions
When is Singles Day 2026?
Singles Day is always on 11 November – in 2026 it falls on a Wednesday. Some shops start their promotions a few days earlier.
Which shops take part in Singles Day?
Besides AliExpress, many shops take part, for example Temu, SHEIN, AliExpress, Wish, Shopee, Lazada. You can track products from all of them with SaleAlarm.
What's the difference between Singles Day and Black Friday?
Singles Day comes from China and takes place on 11 November; Black Friday comes from the US and falls at the end of November. Both are now big discount days – their prices are worth comparing.