There are no universal dates: in some countries the law sets the start and length of the official sales, elsewhere each shop decides for itself. Many online shops start their winter sale right after Christmas or even earlier.
Exact dates are set by the retailers (and for official sales in some countries by law) and can shift from year to year.
Shops that usually take part
Set a price alert for products from these shops and get an email as soon as the price drops.
- IKEA
- Nike
- ASOS
- Nordstrom
- Adidas
- Zara
- H&M
- Zalando
- Decathlon
- JD Sports
- Uniqlo
- New Balance
- Puma
- Under Armour
- Anthropologie
- Urban Outfitters
- Free People
- Patagonia
- The North Face
- Columbia
- Reebok
- ASICS
- Timberland
- Dr. Martens
- Tommy Hilfiger
- Ralph Lauren
- Calvin Klein
- Levi's
- Mango
- Pull & Bear
and 14 more
How to get the best deals
Add your favourite items to SaleAlarm before Christmas – you'll be notified as soon as they're reduced.
The first round of reductions has the best choice, later rounds the lowest prices. Decide how important your size is.
Winter clothing and ski gear are often cheapest at the very end of the season.
Compare the same item at the brand and at retailers – reductions often start at different times.
Frequently asked questions
When does the winter sale 2026/27 start?
Many online shops start their winter sale right after Christmas, some even earlier. Where the sales are regulated by law, they usually begin in January and last a few weeks.
Which shops take part in the winter sale?
Above all fashion, sports and home shops, for example IKEA, Nike, ASOS, Nordstrom, Adidas, Zara.
When are winter sale prices lowest?
Usually towards the end of the sale, when the last items are reduced again. However, the choice of sizes is smaller by then.