The deals are reserved for Prime members of the respective Amazon country store, and many other retailers launch competing promotions at the same time. Because Amazon prices change constantly, it pays to know a product's normal price before Prime Day.
Exact dates are set by the retailers (and for official sales in some countries by law) and can shift from year to year.
Shops that usually take part
Set a price alert for products from these shops and get an email as soon as the price drops.
How to get the best deals
Add the products you're interested in to SaleAlarm in June – you'll see whether the Prime Day price is really lower.
Compare Amazon's country stores: the same product often costs different amounts on amazon.com, amazon.de, amazon.fr and amazon.it.
Other shops often run competing promotions during Prime Day. Track the same product there too.
Lightning deals are limited in time and quantity – an instant email gives you a head start.
Frequently asked questions
When is Prime Day 2027?
Prime Day usually takes place in July. Amazon announces the exact dates a few weeks in advance – set your price alerts early so you're ready.
Do I need Prime membership for Prime Day?
Yes, the Prime Day deals are reserved for Prime members of the respective Amazon country store.
Are there Prime Day deals outside Amazon?
Yes, many retailers run competing promotions at the same time. With SaleAlarm you can track the same product at Amazon and at other shops, for example Amazon.