Under Armour Price Tracker
Under Armour is a US sportswear brand known for functional training apparel and shoes. Prices change with seasonal sales, outlet offers and Black Friday. SaleAlarm tracks your Under Armour product and emails you when it gets cheaper.
Works with underarmour.com
What you should know about Under Armour
Under Armour was founded in 1996 by Kevin Plank, a former special teams captain of the University of Maryland football team, who started out in his grandmother's basement in Washington, D.C. The company is headquartered in Baltimore and is known for its HeatGear and ColdGear base layers, HOVR running shoes and the Project Rock line with Dwayne Johnson. US customers shop at underarmour.com, UK customers at underarmour.co.uk.
In the US, prices move with the online outlet section, the UA Factory House outlet stores and seasonal sales. A free loyalty programme for US residents, launched in 2023, adds member perks, and military members, first responders and healthcare workers can get a discount after verifying through ID.me. In the UK, the biggest reductions come with end-of-season sales and Black Friday, alongside the outlet section on underarmour.co.uk.
Under Armour makes most styles in many colours, and reductions often hit only some colours or sizes – frequently those from the previous season. Set your alert on the exact product page and colour you want rather than a similar style. When that colour is marked down online or moves into the outlet section, the email tells you straight away, so you can order while your size is still available.
When does Under Armour have sales?
These are the most important sale periods for Under Armour. Set your alarm a few weeks before – then you know the normal price and can recognise a real discount.
Winter sale
Summer sale
Black Friday & Cyber Monday
Saving tips for Under Armour
Under Armour regularly moves older collections to its outlet section. Track the item you like – it may turn up there at a much lower price.
If you qualify for the ID.me discount in the US, compare before you use it: it generally can't be combined with other promo codes or sitewide promotions, so check which option gives you the lower final price once your alert fires.
Check the fit before setting an alert: many Under Armour shirts come in Compression, Fitted or Loose versions that feel very different. Track the fit you'll actually wear, not just the product name.
How to track Under Armour prices
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Paste the link
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We check regularly
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Get the email
Frequently asked questions about Under Armour
When are the best Under Armour sales?
The most important dates for Under Armour are: Winter sale (Late December – January), Summer sale (Late June – July), Black Friday & Cyber Monday (Late November).
Which Under Armour website can I track?
You can track products from underarmour.com. Copy the link of the product page and paste it into SaleAlarm – that's all.