New Balance Price Tracker
New Balance is a sneaker and running shoe brand from Boston, known for models such as the 574, 990 and the Fresh Foam running range. Older colourways and previous model versions are regularly reduced. SaleAlarm tracks your New Balance shoe and emails you when it gets cheaper.
Works with newbalance.com
What you should know about New Balance
New Balance began in 1906 as the New Balance Arch Support Company, founded in the Boston area by Irish immigrant William J. Riley, and is still based in Boston. Unlike most big sportswear brands, it still makes shoes in the US, in New England factories, and in the UK, where its factory in Flimby, Cumbria, produces models for the European market. US customers shop at newbalance.com; the UK has its own site with separate prices.
On the US site, members get free shipping and returns, early access to selected products and special promotions; the old myNB points scheme stopped awarding points at the end of 2021. Reductions show up in the sale section, at the end of a season and around Black Friday. Made in USA and Made in UK models, such as the 990 series, sit at the top of the price range, and the UK site runs its own promotions.
New Balance has sold shoes in different widths since 1960, when its Trackster became the first running shoe offered in varying widths. Many models still come in several widths, marked with letters such as D, 2E or 4E, and each width, size and colourway can have its own stock and price. Set your alert on the exact combination you wear – a reduction on the standard width doesn't automatically apply to the wide version.
When does New Balance have sales?
These are the most important sale periods for New Balance. Set your alarm a few weeks before – then you know the normal price and can recognise a real discount.
Winter sale
Summer sale
Black Friday & Cyber Monday
Saving tips for New Balance
When a new version of a running shoe comes out, the previous one is often reduced. If you don't need the latest version, track the predecessor.
In the US, also look at Joe's New Balance Outlet, an online outlet that specialises in New Balance shoes and apparel. A second alarm on the same model there shows you which store drops the price first.
Before buying new, look at Reconsidered, the resale section New Balance added to its online store in 2024: a pre-worn pair can be a cheaper way to get a model that's rarely reduced.
How to track New Balance prices
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Paste the link
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We check regularly
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Get the email
Frequently asked questions about New Balance
When are the best New Balance sales?
The most important dates for New Balance are: Winter sale (Late December – January), Summer sale (Late June – July), Black Friday & Cyber Monday (Late November).
Which New Balance website can I track?
You can track products from newbalance.com. Copy the link of the product page and paste it into SaleAlarm – that's all.