LUISAVIAROMA Price Tracker

LUISAVIAROMA, or LVR, began nearly a century ago as the Panconesi family's boutique on Via Roma in Florence, which gave it its name, and has sold online since 1999. It stocks clothing, shoes and accessories from major fashion houses and emerging designers for women, men and children. In 2026, after a court-supervised restructuring, a new company formed by Italian investors took over the business, with plans to keep the Florence stores and the warehouse that serves the online shop.

The site runs separate storefronts for each country, such as luisaviaroma.com/en-us for the US, with their own prices and currencies. The deepest reductions come with the end-of-season sales in summer and winter; between them, promo codes appear, and some apply only to full-price items. Orders ship worldwide with DHL. In the US, LVR collects sales tax only for certain states, while for non-EU countries such as the UK, prices exclude VAT and import duties are payable on delivery unless the storefront says prices are all-inclusive.

With luxury labels, genuine markdowns are rare and sizes go quickly: a bag or a pair of sneakers can stay at full price for months and then drop sharply once the sale starts. SaleAlarm watches the product page in your own storefront and emails you when the price falls, so you can check your size, add any duties and decide straight away instead of refreshing the page every day.