Selfridges Price Tracker
Selfridges is a luxury department store in London with an online shop for designer fashion, beauty and home. Prices are reduced mainly in the seasonal sales, especially around Boxing Day and in summer. SaleAlarm tracks your Selfridges item and emails you when it gets cheaper.
Works with selfridges.com
What you should know about Selfridges
Selfridges was founded by the American retailer Harry Gordon Selfridge, whose store on London's Oxford Street opened in 1909. There are also two Selfridges stores in Manchester, at the Trafford Centre and Exchange Square, and one at the Bullring in Birmingham, selling designer fashion, beauty, home, tech and food. Thailand's Central Group bought the Selfridges Group in 2022 together with Austria's Signa; after Signa collapsed, Saudi Arabia's Public Investment Fund took a 40% stake, and Central holds the other 60%. American shoppers use selfridges.com/US, with prices in dollars.
Selfridges aims to charge the same price in its stores and online, but sometimes runs extra discounts that apply only online. The biggest markdowns come in the seasonal sales, and Selfridges Unlocked, the membership programme that replaced earlier VIP schemes in 2025, lets members into exclusive sales such as Designer Preview. For US orders, Selfridges removes UK VAT and adds local import charges at checkout where it can, so the price may change once you enter a delivery address.
Because some discounts run only online and sale reductions often arrive in stages, it pays to watch the exact product page you would order from. SaleAlarm checks it regularly and emails you when the price drops, whether in the main sale or in a quieter online offer. In the UK, that saves you checking the site daily; from the US, the email is your cue to compare the delivered total with what an American retailer charges for the same piece.
When does Selfridges have sales?
These are the most important sale periods for Selfridges. Set your alarm a few weeks before – then you know the normal price and can recognise a real discount.
Summer sale
Boxing Day
Saving tips for Selfridges
Designer pieces at Selfridges are often reduced in several steps. Track your favourites – the first email tells you the sale has started.
Sign in before you order: online purchases only earn Selfridges Unlocked keys when you're logged in, not when you check out as a guest. Keys move you up the levels, and every level includes access to sales and offers reserved for members.
Ordering from the US? Fragrance isn't shipped outside Europe, alcohol can't be sent to America, and many tech products aren't available for international delivery. Look for the International Delivery icon on the product page before you set an alert on something that can't actually reach you.
How to track Selfridges prices
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Paste the link
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We check regularly
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Get the email
Frequently asked questions about Selfridges
When are the best Selfridges sales?
The most important dates for Selfridges are: Summer sale (Late June – July), Boxing Day (26 December).
Which Selfridges website can I track?
You can track products from selfridges.com. Copy the link of the product page and paste it into SaleAlarm – that's all.