Pandora Price Tracker

Pandora was founded in Copenhagen in 1982 by goldsmith Per Enevoldsen and his wife Winnie, has made its jewellery in Thailand since 1989 and launched its charm bracelet in 2000. Listed on Nasdaq Copenhagen, it calls itself the world's largest jewellery brand and says it has crafted its pieces from 100% recycled silver and gold since 2024. Pandora entered the US in 2003; US shoppers buy on us.pandora.net, UK customers on uk.pandora.net, each with its own prices.

Promotions often come as gifts rather than price cuts. In the US, Pandora has run free-bracelet events: spend a set amount and choose a bracelet at checkout – but if you return the purchase, the bracelet has to go back too, or its value is deducted from your refund. In the UK, the free My Pandora programme gives a point for every pound spent, with three levels, early access to sales, birthday treats and the option to pay with points.

Many designs come in sterling silver as well as 14k gold-plated or 14k rose gold-plated versions, and bracelets and rings in several sizes, each with its own price and stock. Set your alert on the exact metal and size you'd buy, so the email you get is about the piece that fits. SaleAlarm checks the page regularly and writes when the price drops – handy for the next charm on your bracelet, without following every campaign yourself.