Williams Sonoma Price Tracker

Williams Sonoma goes back to 1956, when Chuck Williams turned his hardware store in Sonoma, California, into a shop for French cookware; he moved it to San Francisco in 1958. Today it's one of eight brands of Williams-Sonoma, Inc., alongside Pottery Barn and West Elm. Besides the US, it has its own sites in Canada and Australia and franchise partners in Mexico and South Korea. There's no Williams Sonoma site for the UK, and orders from the EU aren't accepted.

Prices move with seasonal events, offers on brands such as All-Clad and Le Creuset, a sale section with clearance, and outlet stores. The Key Rewards spans the group's brands: free members earn rewards at a lower rate, cardholders at a higher one, paid out as certificates for future purchases. Williams Sonoma also matches the price of identical items sold directly by Amazon, Sur la Table, Bloomingdale's, Macy's, Crate & Barrel and the vendors' own sites, though only in the US and on the day you buy.

Many items come in several sizes, colors or finishes, each with its own price: a Dutch oven in one shade may be marked down while the others aren't. Track the exact version you want rather than the collection page. SaleAlarm checks it regularly and emails you when the price drops, so you catch a cut on the right color without scanning the sale section yourself, and you can decide calmly whether the reduction is enough.