LEGO Price Tracker
LEGO sets are rarely reduced in the official LEGO store, but prices still change – especially around May the 4th, Black Friday and before a set is retired. SaleAlarm tracks the LEGO set you want and emails you when its price drops.
Works with lego.com
What you should know about LEGO
The LEGO Group was founded in 1932 in Billund, Denmark, by the carpenter Ole Kirk Christiansen; the name comes from the Danish "leg godt", "play well", and the company is still owned by the Kirk Kristiansen family and the LEGO Foundation. Its first LEGO Brand Store opened in Cologne in 2002, with Milton Keynes in the UK following soon after. Today LEGO sells through lego.com and its own stores in both the US and the UK, and in 2025 it began moving its North American headquarters from Enfield, Connecticut, to Boston.
On lego.com, the main perk usually isn't a direct discount but the free LEGO Insiders programme, formerly LEGO VIP: purchases earn points you can redeem later, and double-points periods come round several times a year. There are also gifts with purchase above a spending threshold, while stocks last. Big retailers price the same sets independently – Target, Walmart and Amazon in the US; Argos, Smyths and John Lewis in the UK – and run their own reductions on their own schedule.
Set your alert on the exact set – the number printed on the box identifies it in every shop – and track it at lego.com and at one or two retailers. That's especially useful for large adult sets and licensed themes such as Star Wars or Harry Potter, and in the run-up to Christmas, when popular sets can sell out. When the email arrives, you'll see straight away who has lowered the price.
When does LEGO have sales?
These are the most important sale periods for LEGO. Set your alarm a few weeks before – then you know the normal price and can recognise a real discount.
May the 4th
Black Friday & Cyber Monday
Saving tips for LEGO
Once a set is retired, its price often rises. If a set on your wish list is getting older, set an alarm now and buy when it's reduced instead of waiting too long.
Sets marked "Exclusive" on lego.com are sold only by LEGO itself – online and in LEGO Stores – at least at first, so there's no retailer price to compare. For these, put the alert directly on the lego.com page.
Insiders points and gifts with purchase don't show up in the price you track. If an alert lands during a double-points or gift promotion, your effective price may be lower still – but read the terms, as some promotions exclude certain sets.
How to track LEGO prices
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Paste the link
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We check regularly
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Get the email
Frequently asked questions about LEGO
When are the best LEGO sales?
The most important dates for LEGO are: May the 4th (Around 4 May), Black Friday & Cyber Monday (Late November).
Which LEGO website can I track?
You can track products from lego.com. Copy the link of the product page and paste it into SaleAlarm – that's all.